A key pillar of the Blitz approach is creative testing, and we've built up our tech stack to support extensive creative analysis. We take a detailed view of each asset, text copy, audience, campaign objective, and more on a platform level for data-driven action items within each platform. We then aggregate all our data across platforms for broader insights on value props, creative assets, actors, and models that are resonating at a high level with your brand.
We provide weekly updates on progress towards KPIs, including results for A/B tests, new creatives, and experimental campaigns so we are all aligned on strategy. Monthly we provide detailed deep dives into longer term trends to drill down on macro strategies.
For any data issues or discrepancies, we even have in-house engineers who can jump in to sort out tracking issues to ensure flawless campaign execution and results.
We’re fully integrated with all the major ad platforms as well as mobile measurement partners to give us a complete and layered view of your customer data and advertising performance.
We look to the ad platforms as the source of contextual performance - Facebook (Meta) and TikTok will be the best source of truth on which creatives and campaign targets are working on their platforms and how much budget is being spent on each. For absolute performance, we rely on your internal data to give us a complete picture of your user funnel from installs, registrations, subscriptions, purchases, and LTV so we can make informed decisions about your performance marketing strategy.
No attribution is 100%, so we like to take a complete view of all data available so we can catch anything the platforms may have missed.
If our data isn’t actionable not only in marketing campaigns but also for your product, then we aren’t doing our job!
Our custom marketing reports provide you with more than just a snapshot of campaign and creative performance; our reports give deep insight into what messages and positioning are exciting to your potential users, which demographics your ads are successfully targeting, and what directions to try next.
Our reporting is meaningful not only to your growth team but to your company at large - there is a wealth of customer data and insight to be drawn from performance marketing, and we strive to empower you to access that knowledge.
The Blitz team are attentive performance marketers who treat our partnership as though they work on our internal team. From the beginning of our partnership, their creative and analytic prowess has allowed us to scale considerably on paid networks without sacrificing performance.
With Blitz's technology-powered solution, we've been continuously able to unlock and expand our growth opportunity. They have become an invaluable and trusted partner with deep creative expertise, excellent execution, and the muscle to have our performance marketing accelerated.
Blitz has been an incredible growth partner for us, helping us massively scale our business profitably. Their team is world-class at paid acquisition and continue to stay ahead of the curve in the ever-changing landscape of performance marketing.
