Our iterative approach relies on hardcore analysis. We quickly spin up new creative and campaign strategies based on what's working and why, ensuring that each new bet we make is informed by a detailed understanding of prior performance. We closely monitor each platform at all levels (campaigns to adsets to ads to creative components), compare metrics with your internal data sources to chase down any discrepancy, report on KPIs to your team, and take quick action in response. Get Insights
Creative is the most powerful lever a marketer has at their disposal, and we cannot emphasize enough how important it is to understand it. Identifying winning asset components (scripts, text copies, models, visual styles etc), promising audiences, competitor creatives, new platforms, market trends -- these are all key tactics to developing an ever-improving body of creative that drives results for your business.